Dare to Run
Baylor University
Role
Director
Format
Commercial
Year
2026
About
A 30-second television commercial for Baylor University’s 2026–27 “Dare to be You” campaign. Built around one word, it moves from the Baylor Line at McLane Stadium through labs, libraries, chapels and classrooms: take the first step, discover, go deeper, make a difference, and finally, run.
Credits
Client Executive ProducerJason Cook, VP Marketing & Communications, Baylor University
Client ProducerKaren Kemp
Client ProducerMegan Henderson
Client ProducerJayne Hattaway
DirectorJoel Oelze
Production CompanyTexas FilmWorks
ProducerAndrew Kilzer
Line ProducerErin Rees
Consulting ProducerJacob Lackey
Production ManagerPiper Jones
Production AssistantNoel White
EditorLindsay Caudle
ColoristAlice Abrams
VFXKenneth Benitez
Audio MixAlan Villatoro
DPMatt Taylor
Cam OpKelsey Beasley
1st ACKerwin Escobar
2nd ACChase McCoy
Camera UtilityWill Mercer
Jib TechMichael Melendez
GafferJeremy McLaughlin
Key GripCesar Quintanilla
BBGLeo Taliente
BBEJeff Fountain
GripJordan Stitt
Grip / DriverBrian Mayo
Frames
Stills and clips
